Adventure Travel Media

Fjern AW17

Launching a brand new outdoor clothing company is bold. When Fjern asked me to suggest a location to shoot their entire Autumn/Winter collection I chose the boldest mountains I know; the Italian Dolomites.

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 Fjern is the Norwegian word for 'remote.' As well as being bold, the Dolomites can provide a feeling of wilderness only a short distance from civilisation, and the barren summits are deserted in late Autumn.

Fjern is the Norwegian word for 'remote.' As well as being bold, the Dolomites can provide a feeling of wilderness only a short distance from civilisation, and the barren summits are deserted in late Autumn.

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 The Fjern tagline is 'Beyond Boundaries' so the shoot was designed to reflect that desire and ability to find solitude and adventure in magnificent landscapes.

The Fjern tagline is 'Beyond Boundaries' so the shoot was designed to reflect that desire and ability to find solitude and adventure in magnificent landscapes.

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